ABA Advantage Program
The American Bar Association (ABA) is the point of entry for the $275 billion legal market. We represent 200,000+ partners and associates, solos and big-firm lawyers, government officials, judges and in-house counsel, providing vital information to decision-makers about the trends, people and economic forces that are influencing and changing the profession.
Categories Represented:
From technology and office supplies to lifestyle perks, the ABA Advantage program helps ABA members access discounts to save on products and services from our trusted partners.
Get in front of ABA Members today!
Hotel & Travel
Office Supply
Lifestyle
Technology
Insurance & Finance
Student Resources
ABA Advantage Opportunities
Interested in learning more about the ABA Advantage Program?
Contact us today to discuss your participation!
Benefits | Bronze | Silver | Gold | Platinum | Diamond |
|---|---|---|---|---|---|
Self-Directed Marketing | - | - | 50% | 50% | 50% |
Included in monthly ABA advantage social media campaigns | - | - | Yes | Yes | Yes |
Webinars per year | - | - | 1 | 2 | 4 |
Logo included in all cooperative advantage print advertising | - | - | - | Yes | Yes |
Preferred pricing for sponsorship at ABA wide events | Yes | Yes | Yes | Yes | Yes |
Custom reporting monthly member engagement | - | - | - | Yes | Yes |
Monthly call with ABA Program Manager to review performance and strategy | - | - | - | - | Yes |
Marketing performance reporting | Annual | Quarterly | Quarterly | Monthly | Monthly |
Custom landing page on Americanbar.org | - | - | - | - | Yes |
1 minute video about offering on website | Yes | Yes | Yes | Yes | Yes |
Logo placement in group promotion (I.e. events/email) for ABA Advantage | - | Yes | Yes | Yes | Yes |
Inclusion in group Social Media Post | - | - | - | Yes | Yes |
Placement on the ABA Advantage Website | Yes | Yes | Yes | Yes | Yes |
Usage of the Diamond ABA Advantage mark | - | Silver | Gold | Platinum | Diamond |
Marketing Investment | $24,000 | $36,000 | $55,200 | $81,600 | $120,000 |
Minimum % of Royalty | 3% | 2.5% | 2% | 3% | 2.5% |
