
ABA Marketing Channels
Brand Awareness Solutions
Amplify your brand and visibility among 242,000+ influential decision makers!
As a member of ABA Advantage, you have access to a wide range of promotional tools to help you increase brand awareness and grow your business. One of the key benefits of being an ABA Advantage member is the opportunity to generate brand awareness through various marketing channels. Whether you want to promote your brand on social media, banner ads, email, or other platforms, we have a package uniquely built for you based on your level of membership.
Available Exclusively to
Advantage Members
Advantage Homepage Carousel
Impressions: Avg 20K/mo
Advantage Monthly eNewsletter Inclusion
Recipients: Approx. 115K & 38% Open Rate
Advantage Dedicated Email
Recipients: Approx. 115K & 47% Open Rate

Americanbar.org Banner Ads
Impressions: Avg 180K/mo
ABA Journal Weeky Email Ad
Recipients: Approx. 480K & 34% Open Rate
Digital Marketing on
ABA Channels

ABA Social Media Channels


Facebook
98K Followers
Avg 65K Impressions/mo
Avg 650 Clickthroughs/mo

Twitter
120K Followers
Avg 75K Impressions/mo
Avg 800 Clickthroughs/mo


LinkedIn
211K Followers
Avg 75K Impressions/mo
Avg 800 Clickthroughs/mo

Live Events

ABA Annual Meeting
Mercedes Benz engaged with delegates at The Sidebar in Denver during the ABA Annual Meeting complete with an electric SUV on the floor, promoting special offers to American Bar Association members. Throughout the year, ABA events allow partners like Mercedes to directly present their products and offers to attendees.